Marketing Articles

How Facebook Can Double Your Ticket Sales!

We all know that Facebook is HUGE, reaching billions of people each day and changing the face of marketing for businesses. It continues to be the winner of all social media sites, where people connect and share online, spending a significant amount of time. Not only is it a great place for friends to share experiences, it’s also fantastic for... View Article

Increase Revenue by Upselling or Cross-Selling at Your Event

Everyone wants to make money at their event and make their attendees happy, however no one wants to put attendees off by seeming to ‘push’ extra products or services at them- they can smell it a mile away! Upselling encourages attendees to purchase more expensive items, upgrades or add-ons, while cross-selling usually encourages attendees to buy a separate or complementary... View Article

Customise Your Event Pages!

It’s your brand, your look, your event. So why not customise your event and organiser page to reflect that? By customising your event page, you can keep your branding consistent and incorporate the same elements you have elsewhere, such as your website. To create a custom look and feel for your event page, you can change the header background, header... View Article

Write Compelling Copy for Your Event

If you feel as though you need to work on your writing skills, you are not alone. To write compelling copy for your event  is a skill which needs to be constantly honed and adjusted according to feedback and results. Good copy has to be clear and concise, easily understood and read, and it must also compel your readers to... View Article

How Instagram Can Help Your Event

“A picture says a thousand words.” This is so true, and a large reason why Instagram is a great platform to use for promoting your event. Instagram has a simple interface, is a great way to tell your story through images, and its engagement rate can be up to three times higher than other social media platforms. Also, if Millenials... View Article

Increase Your Ticket Sales!

It would be nice if holding an event was as easy as listing your event on Sticky Tickets within minutes, and sitting back to wait for the ticket sales to roll in… Unfortunately however, it is not that easy (listing your event is though!) Running a successful event requires planning, hard work and resourcefulness (OK… and a great ticketing provider),... View Article

Customise Your Event URL

Every Sticky Tickets event you create will have its own unique URL. Even if you make your event ‘Public’ and therefore searchable on the Sticky Tickets website, you might still like to provide your URL on your invitations and marketing materials. If your event is set to ‘Private’, it won’t be searchable on our site or the web, so you... View Article

Boost Ticket Sales Using Promo Codes

Encouraging people to purchase tickets to your event can always cause a fair amount of stress, however one way to create an incentive to purchase tickets is through discount/promotional codes. Studies have shown that many people will make a purchase that wasn’t necessarily planned, based on a promotional code- it is a fact of life that people are heavily influenced... View Article

Use Social Media to Promote Your Event

Social media is a great, cost effective way to attract new customers to your event, increase ticket sales and build customer loyalty for future events. Social networks provide an ideal platform to reach all kinds of target groups and to build up a network of customers. Before you begin your promotion, work out the demographics you are hoping to reach,... View Article

Make Sure Your Next Event is Sold Out!

Make sure your next event is sold out! If you are organising an event, chances are you want it to be sold out. Here are some tips on how you can create a stand out, sold out, commercially lucrative event… Commercialise it The first step to commercialising your event is to make sure that people actually spend money to buy... View Article