Event Promotion Hacks You Didn’t Know That Will Take Your Sales to the Next Level
You’ve done everything you’re supposed to do and yet, your ticket sales are still flat. Sound familiar? It’s frustrating, right? But here’s the thing: what if you’re missing out on a simple, but powerful tool that could turn things around?
Stick around, because we’re about to show you how Sticky Tickets can give your promotions the boost they need.
Let’s dive into the good stuff.
The Real Struggle: Reaching Your Audience
Most event organisers hit a wall when it comes to promotion. You’ve posted on socials (every day, with hashtags and graphics), dropped it in Facebook groups, begged your mates to share it, and none of it really moves the needle.
The truth is:
- Your audience is out there but they’re scattered.
- Time is limited, and resources are often stretched thin.
- Traditional promotional methods are no longer delivering the results they once did.
- And tracking what’s truly effective? That’s a challenge in itself.
This is where Sticky Tickets features make a difference with innovative event tools that are genuinely helpful.
The Hacks: Reaching Your Audience with Sticky Tickets Features
Here’s how you can supercharge your event promotions using advanced features from Sticky Tickets:
1. Event-Level Meta Pixel Integration
The Meta Pixel (formerly Facebook Pixel) is a small bit of code. It connects your event with your Facebook and Instagram ads and when you add it to your Sticky Tickets event page, it can:
- Show your ads again to people who didn’t buy.
- Track which ads actually led to ticket sales
- Help you create smarter ads that reach the right crowd
Why is it a Big Deal for Event Organisers?
Let’s be real, most of us have boosted a post and just hoped for the best BUT with the Meta Pixel, you can see what’s working.
Sticky Tickets lets you add a different Meta Pixel to each event. That means you’ll get event-specific insights instead of a bunch of mixed-up data. Whether it’s a trivia night or a live gig, you’ll know exactly where your sales are coming from.
2. QR Codes
Selling tickets should be as easy as snapping a photo! Do you agree? Because we do. Every event you create with us comes with a downloadable QR code, ready to go. No need for third-party apps or extra steps — it’s all built in!
Have a venue or community space where you can pin up posters? Drop that QR code front and centre so passersby can scan and buy tickets on the spot.
Want to go further in promoting your event? Add your QR code to:
- Flyers handed out at local markets or events
- Postcards left in cafés or shops
- Tabletop standees at your venue or event space
It’s all about making the buying experience smoother, faster, and more accessible. And yep, it’s all available right from your Sticky Tickets dashboard.
3. Early Bird Tickets
It’s time to put “The early bird gets the worm” into action for your events. Easily offer discounted tickets for a limited time or quantity — a simple, effective way to drive faster RSVPs and build early momentum.
Set the price. Set the deadline. Then let the early birds rush in.
Why it works:
Early bird ticketing has been shown to boost early sales by up to 30%, thanks to that irresistible mix of urgency and exclusivity.
Perfect for:
- Creating buzz right from the start
- Rewarding quick and loyal ticket buyers
Make it exciting. Make it urgent. Early Bird Tickets are ready to go right from your Sticky Tickets dashboard.
4. Download Attendee Emails for Future Promotions
If you’re planning another event down the track, it helps to have your previous attendee list handy. With Sticky Tickets, you can quickly download the email addresses of people who came to your previous events.
You can use the list in your own email platform to send updates, invites, or thank-yous. Or, if you’re running ads on Facebook or LinkedIn, you can upload the list to create lookalike audiences and target similar people.
Why this is useful:
Sometimes, the best people to invite are the ones who already showed up. It’s an easy way to keep them in the loop or give them first access to your next event.
Just a small tool that makes staying connected a bit easier.
Ready to Sell More Tickets?
Log in to your Sticky Tickets account, go to your event page, and:
- Set up your Meta Pixel
- Create tracking links
- Download attendee emails from previous events
- Set up early bird tickets
Then, watch your sales and confidence soar!
Curious about how we could get this work for you? Get a free consultation today and learn how to set this up at no cost.
This ebook has seven of our favourite tried and tested methods for increasing ticket sales, and most of them don’t require a lot of work or expense on your part.
