Sticky Tickets Releases NEW Email Tool Giving Australian Event Organisers a Major Advantage
Sticky Tickets has launched a powerful new email feature that lets organisers contact past attendees instantly helping Australian events boost engagement and ticket sales.
Why Reaching Past Attendees Is One of the Smartest Event Moves
Every successful event organiser knows this: finding a new audience is expensive, but re-engaging an existing one is efficient. In Australia’s competitive events landscape from workshops and community events to large-scale festivals – organisers need tools that help them reach the right people at the right time.
Sticky Tickets has released a new feature that does exactly that. Organisers can now email past attendees automatically whenever they create a new event, making it easier to drive awareness, boost ticket sales, and build long-term loyalty, all from within one trusted ticketing platform.
Why Email Is Still the Most Powerful Channel for Event Organisers
Despite the growth of social media and paid ads, email continues to outperform most digital channels when it comes to event promotion.
Email Drives Higher Event Conversions
- Industry benchmarks consistently show that email converts better than social media for event registrations, with average conversion rates commonly ranging between 5–10% for well-targeted event campaigns.
- By comparison, organic social media engagement often reaches less than 5% of followers, making it far less reliable for ticket sales.
For event organisers, this means email isn’t just a communication tool, it’s a revenue driver.
Event Emails Get Opened and Acted On
- Event-related emails typically see open rates between 15% and 30%, depending on audience quality and relevance.
- Click-through rates for event emails often outperform retail and ecommerce averages, especially when messages are tied to previous attendance or interests.
When organisers email past attendees, they’re speaking to people who already trust the brand, dramatically increasing the likelihood of action.
Past Attendees Are Your Highest-Value Audience
One of the most overlooked advantages in event marketing is your existing attendee list.
Repeat Attendees Cost Less to Convert
Marketing studies consistently show that selling to an existing audience costs significantly less than acquiring new customers. Past attendees already recognise your brand, understand the value of your events, and are far more receptive to announcements.
For an event organiser, this translates into:
- Faster ticket sales
- Lower reliance on paid advertising
- More predictable attendance numbers
Email Personalisation Boosts Results
Data shows that:
- Personalised emails can increase open rates by over 20%
- Segmented campaigns (such as emailing only past attendees) can drive substantially higher engagement and conversions
Sticky Tickets’ new email feature enables this naturally by tying communication directly to attendee history.
The New Sticky Tickets Email Feature Explained
Sticky Tickets has long supported Australian organisers with tools to organise events, manage tickets, and promote effectively. This new email feature builds on that foundation.
What the Feature Does
When you create a new event on Sticky Tickets, you can:
- Automatically notify past attendees by email
- Promote upcoming events without exporting contact lists
- Keep all communication and ticketing in one system
This removes friction and saves organisers valuable time especially those running recurring or seasonal events.
Why This Feature Is a Big Win for Australian Event Organisers
1. Faster Event Awareness
Instead of waiting for social algorithms or running paid ads immediately, organisers can instantly reach a proven audience the moment an event goes live.
2. Stronger Audience Retention
Consistent email communication helps build familiarity and loyalty. Attendees who feel informed are more likely to return and to recommend events to others.
3. Better Use of First-Party Data
With increasing privacy restrictions and declining third-party targeting, email lists are becoming one of the most valuable assets an organiser owns. Sticky Tickets helps organisers activate that data responsibly and effectively.
4. Smarter, More Sustainable Event Promotion
Relying solely on ads is costly and unpredictable. Email provides a stable, measurable channel that complements social and paid media rather than replacing them.
Best Practices for Using Email to Organise Events Successfully
To maximise results using Sticky Tickets’ new email feature, organisers should:
Send Relevant, Timely Announcements
Emails tied directly to new event launches perform best especially when sent shortly after creation.
Focus on Clear Value
Highlight what’s new, different, or limited about the event to encourage quick action.
Make Ticket Access Simple
Direct links to ticket pages reduce drop-off and improve conversion rates.
Conclusion: A Smarter Way to Promote Events with Sticky Tickets
Email remains one of the most effective tools for event organisers not because it’s new, but because it works. Sticky Tickets’ new email feature recognises this reality and gives Australian organisers a practical, data-backed way to promote events more efficiently.
By enabling organisers to reconnect with past attendees at the moment a new event is created, Sticky Tickets strengthens its position as a leading Australia ticketing tool, one designed to help events grow sustainably, not just sell tickets.
For organisers looking to increase attendance, reduce marketing friction, and build long-term audiences, this feature is a genuine advantage.
This ebook has seven of our favourite tried and tested methods for increasing ticket sales, and most of them don’t require a lot of work or expense on your part.
