Sticky Tickets Platform Updates 2026: Faster Payments, Easier Event Management and More
We’ve shipped a lot of Sticky Tickets platform updates in 2026.
Some are easy to see, like Apple Pay and Google Pay at checkout. Others work quietly in the background, helping organisers manage events faster, reducing unnecessary payment failures and making it easier for attendees to buy tickets.
Since our previous product update, we’ve shipped more than 200 improvements across Sticky Tickets.
The focus has been simple: remove more of the things that get between an organiser and a successful event.
Here’s what’s already live and what each update means for you.
Sticky Tickets Platform Updates at a Glance
The biggest updates include:
- Apple Pay and Google Pay are live and now account for more than 55% of sales
- Card payment declines have roughly halved, from around 11–15% to approximately 6–7%
- New website enquiry forms make it easier to explain what your event needs
- Organiser onboarding and event setup have been refined
- Past attendees and previous purchasers can be invited to relevant new events
- Fees are clearer for ticket buyers
- Group tickets receive a 10% saving on booking fees
- Key organiser screens have been improved
- Ongoing platform work is supporting faster and more dependable event management
Let’s look at what those changes actually mean for event organisers.
Apple Pay and Google Pay Now Account for More Than 55% of Sales
Apple Pay and Google Pay are now available across the Sticky Tickets checkout experience.
And ticket buyers have adopted them quickly.
Together, they now account for more than 55% of all Sticky Tickets sales.
Instead of finding a physical card and manually entering payment details, attendees can use the payment method already stored on their device.
For mobile buyers in particular, that removes several unnecessary steps between choosing a ticket and completing their purchase.
What this means for event organisers
A faster checkout means:
- Less friction during ticket purchase
- An easier mobile buying experience
- Fewer unnecessary steps before payment
- A smoother path from choosing a ticket to completing the booking
When more than half of sales are already using these payment options, it’s clear that ticket buyers value convenience at checkout.
Fewer Card Declines Mean More Genuine Payments Get Through
One of the most measurable improvements this year has been payment performance.
Sticky Tickets’ card payment decline rate has moved from approximately 11–15% to around 6–7%.
That means fewer legitimate customers are being stopped at the final stage of their purchase.
For every 1,000 payment attempts, the difference between those ranges could represent roughly 40 to 90 additional successful payment attempts, depending on the starting decline rate.
That doesn’t necessarily mean 40 to 90 individual orders. A buyer may attempt a payment more than once, and a single transaction can include multiple tickets.
But it does mean more genuine payment attempts are completing successfully.
What this means for event organisers
Fewer unnecessary declines can mean:
- More genuine ticket payments completing
- Fewer attendees retrying their purchase
- Fewer “my payment won’t go through” enquiries
- Less friction at one of the most important stages of the booking journey
For organisers, better payment performance isn’t just a technical improvement. It helps more real customers finish buying their tickets.
For a closer look at the numbers, read Fewer Declined Payments, More Ticket Sales: Why Checkout Performance Matters.
Clearer Pricing for Ticket Buyers
We’ve also improved how fees are communicated during the booking process.
Fees are now clearer on event pages, helping buyers understand what they’re paying before they reach the end of checkout.
The terminology has also been updated so the booking & payment fee more accurately describes what the charge covers.
For organisers selling group or table tickets, group tickets also receive a 10% saving on booking fees.
You can see how Sticky Tickets fees work on our event ticketing pricing page.
What this means for organisers and attendees
Clearer pricing helps reduce surprises during checkout.
For organisers, that means a more transparent booking experience.
For attendees, it means understanding the cost earlier in the purchasing journey.
Better Enquiry Forms for Event Organisers
We’ve improved the enquiry forms across key parts of the Sticky Tickets website.
Instead of collecting only basic contact information, the updated forms give prospective organisers more room to explain what they need from the beginning.
Organisers can provide information such as:
- The type of event they’re planning
- Expected ticket numbers
- Whether the event is a one-off or part of a series
- Features they want to discuss
- Questions about fees or pricing
- Community rebate enquiries
- Specific assistance they need from the Sticky Tickets team
What this means for new organisers
More context at the beginning means our team can better understand what you need without starting with several rounds of clarification.
It’s a relatively simple change, but one designed to make the first interaction with Sticky Tickets more useful.
For community organisations, schools, sporting clubs and eligible not-for-profits, the updated form is also available through our Community Groups Rebate page.
Easier Onboarding and Event Setup
We’ve also continued refining the organiser onboarding experience.
New organisers can start selling tickets online with Sticky Tickets, create an account and move into event setup without an account fee or long-term commitment.
Once inside, Sticky Tickets separates essential event information from optional event-management tools, making it easier to work through the setup.
Depending on the event, organisers can configure:
- Event dates and times
- Venue information
- Ticket types and quantities
- Ticket pricing
- Sales opening and closing dates
- Promotional codes
- Waiting lists
- Custom attendee questions
- Event descriptions and images
- Add-ons and sub-tickets
Events can also be previewed before publication, saved as drafts or scheduled to go live later.
If you’re building your first event, our step-by-step event creation guide takes you through the setup process.
What this means for new event organisers
The goal is a clearer route from:
Create an account > Build your event > Review it > Start selling tickets
without unnecessary complexity getting in the way.
Better Ways to Reach Past Event Attendees
Selling more tickets isn’t always about finding a completely new audience.
Sometimes the people most likely to attend your next event are the people who already attended the last one.
Sticky Tickets organisers can now invite past attendees and previous purchasers of related events when setting up a new event.
That provides an easier way to reconnect with people who already know your organisation or events, while applicable contact preferences and frequency safeguards remain in place.
What this means for organisers
Instead of having to build and manage another audience from scratch, organisers can reconnect with relevant previous attendees when promoting their next event.
This can be particularly useful for:
- Recurring events
- Annual events
- Event series
- Community events
- Club events
- Training sessions
- Conferences
- Repeat performances
A Smoother Ticket-Buying Experience
A lot of useful online ticketing features don’t need a major announcement.
Sometimes they simply remove small frustrations from the buying journey.
Recent improvements include:
- Cleaner event and session selection
- Better visibility of an organiser’s other events
- Easier removal of tickets from the shopping cart
- Improved gift voucher PDFs
- Clearer gift voucher redemption instructions
- Easier access to invoices through confirmation emails and My Tickets
Individually, these are relatively small changes.
Together, they create a smoother path from discovering an event to completing a booking.
What this means for organisers
Fewer small booking problems can also mean fewer small support problems later.
The goal is for attendees to spend less time figuring out the ticketing process and more time looking forward to the event.
More Flexibility for Event-Day Ticketing and Check-In
The event-management journey doesn’t stop when a ticket is sold.
We’ve also continued improving the tools organisers use closer to event day.
Organisers can control whether individual ticket types are available online, at the door through the check-in experience, or through both.
We’ve also continued refining the check-in experience itself.
What this means for organisers
More flexibility over how tickets are sold and managed helps organisers adapt the setup to the way their event actually operates.
Whether you’re managing advance bookings, door sales or both, the aim is a smoother transition from ticket sales to attendee entry.
Faster Event Organiser Tools
Some of the biggest Sticky Tickets platform improvements in 2026 are less visible to ticket buyers.
We’ve continued improving the areas organisers use every day, including:
- Event Summary
- Sales List
- Edit Event
- Notify Purchasers
- My Events
The aim is straightforward: everyday event-management tasks should remain responsive and dependable, including during busy sales periods.
Platform security and reliability have also continued to be strengthened as part of this work.
What this means for event organisers
A faster, more dependable organiser experience means less time waiting for tools and more time actually managing the event.
It also gives Sticky Tickets a stronger foundation for the improvements we continue to build.
More Than 200 Sticky Tickets Updates Shipped
Since our previous product update, the team has shipped more than 200 updates across the platform.
Not all of them need their own headline.
Some are larger features.
Others are fixes, refinements or reliability improvements that quietly make Sticky Tickets work better.
That’s intentional.
The goal isn’t to add features for the sake of announcing them. It’s to keep improving the parts of the platform organisers and attendees actually use.
And we follow a simple rule when talking about product updates:
If it isn’t live and dependable, it doesn’t make the list.
What’s Next for Sticky Tickets?
There is more work underway.
A new reserved-seating experience for the check-in app is currently in its final stages of testing.
We’re also working on a refresh of the public Sticky Tickets website.
And the broader platform modernisation work will continue behind the scenes.
These remain in the what’s next category until they’re ready.
For now, the story is what organisers can already use:
- Faster and easier payment options
- Fewer card declines
- Clearer pricing
- Better ways to reach previous attendees
- Improved organiser workflows
- Smoother event-day management
- A stronger platform underneath it all
Why These Sticky Tickets Platform Updates Matter
These updates may solve different problems, but they all come back to the same thing:
reducing unnecessary friction.
A buyer shouldn’t struggle to pay.
A new organiser shouldn’t struggle to work out what happens next.
An organiser shouldn’t need extra admin just to reconnect with people who attended before.
And the everyday tools used to manage an event shouldn’t make the job harder than it needs to be.
That’s what the 2026 Sticky Tickets platform updates are ultimately about:
fewer things getting between you and a successful event.
Explore our online ticketing features for event organisers, or start selling tickets online for your next event.
This ebook has seven of our favourite tried and tested methods for increasing ticket sales, and most of them don’t require a lot of work or expense on your part.
