Shared Interest Events: The 2026 Trend Worth Testing

“Come along and meet new people.” For some people, that sounds great. For others, it sounds like two hours of wondering where to stand. Now try a different invitation: “Learn to make dumplings. Beginners welcome. Come on your own or bring a friend.” There’s something to do. Something to talk about. And a reason to attend even if you don’t... View Article

How to Sell More Event Tickets When the Couch Is Winning

Your Event Has a Competitor. It’s the Couch. Your event has entertainment, a good venue and a team working hard to make it happen. The couch has free parking. It also has no dress code, no queue and a very forgiving cancellation policy. That’s the competition sitting behind some of your unsold tickets. Someone can like your event, share the... View Article

Are You Collecting Too Much Member Data? A Guide to Data Minimisation for Event Organisers

Every extra field on an event registration form can feel useful. Mobile number? Maybe you’ll need it later. Date of birth? Could be useful for audience insights. Job title? Might help with segmentation. Address? Perhaps there’s a future campaign you could use it for. But there is a question Australian event organisers increasingly need to ask before adding another field:... View Article

How Automated Event Invitations Can Help You Sell More Tickets

You’ve published the event. The tickets are live. Now comes the familiar question: where will the next group of attendees come from? Most organisers immediately turn to social media, paid ads or local community groups. Those channels matter, but there’s another audience sitting much closer to home—people who have already bought a ticket from you. They know your organisation. They’ve... View Article

Sticky Tickets Platform Updates 2026: Faster Payments, Easier Event Management and More

We’ve shipped a lot of Sticky Tickets platform updates in 2026. Some are easy to see, like Apple Pay and Google Pay at checkout. Others work quietly in the background, helping organisers manage events faster, reducing unnecessary payment failures and making it easier for attendees to buy tickets. Since our previous product update, we’ve shipped more than 200 improvements across... View Article

10 Father’s Day Event Ideas to Help You Sell More Tickets in 2026

There are only so many socks, barbecue tools and coffee mugs one family can give Dad. An event offers something rather different. Time together. A meal nobody at the table had to prepare. An afternoon of live music. A barbecue where somebody else handles the dishes which, frankly, may be the strongest selling point of all. In Australia, Father’s Day... View Article