Pricing tickets for your event is a very difficult formula to work out, with many variables involved. You need to price your tickets so that they are affordable for attendees, however they also need to be priced so that the event is profitable for you. A great place to start in the process is to work out how much your... View Article
Whenever you download an app, go to purchase something online, or make a payment, how many times do you check ‘Agree’ without reading the Privacy Policy? Did you know that the personal information you may be agreeing to providing is like gold, and changing hands regularly in a data marketplace all its own? These days customer data is a precious... View Article
Although this may not be the most appealing thing to do when starting the planning process for your event, creating an event budget is essential. You need to know what the costs will be for your event before you can set the ticket price, and project revenue. If you do not have fancy software, a simple spreadsheet is fine! The... View Article
Gathering data about your attendees gives you the opportunity to further engage them, provide them with a better experience at your event, and guide you in planning future events. The event registration process is a great time to gather information and get to know your attendees better, so make sure you carefully work out the information that is going to... View Article
Whether you have a one-off presentation to deliver or do it regularly, it’s critical to the success of your event that your presentation goes well. Presentations come in many different formats, however here are 6 easy tips that will help you deliver your presentations like a pro… Content Your presentation needs to be built around what your audience needs and... View Article
Are you fortunate enough to have lots of attendees coming to your event? If so, I’m sure you’ve already organised all the seating, speakers/entertainment, food etc to make it a great event that your attendees will love. Have you, however, thought about their experience upon arrival? The registration line is usually the longest wait people will experience at an event... View Article
Technology has recently provided us with some great tools that allows virtual meetings to be held anywhere, on any device. Virtual meetings have many advantages- you can manage meetings effectively from wherever you are, it is more convenient, it increases efficiency as there is no down time for travel etc, and there is also a reduction in administrative costs. Whether... View Article
Your event proposal reflects you, your event planning business, and the services you provide. If you can’t get your proposal perfected, you may miss out on some great opportunities. Your tender should cover everything your client wants, with your own personal style. Make sure this is portrayed, both in the copy and the style. Here are some basic tips to... View Article
We all know that Facebook is HUGE, reaching billions of people each day and changing the face of marketing for businesses. It continues to be the winner of all social media sites, where people connect and share online, spending a significant amount of time. Not only is it a great place for friends to share experiences, it’s also fantastic for... View Article
Everyone wants to make money at their event and make their attendees happy, however no one wants to put attendees off by seeming to ‘push’ extra products or services at them- they can smell it a mile away! Upselling encourages attendees to purchase more expensive items, upgrades or add-ons, while cross-selling usually encourages attendees to buy a separate or complementary... View Article