Running a Successful Fundraising Event

Fundraising is a fantastic and rewarding way to make a difference in the lives of others. You can hold an event at your workplace, home, school, or social club, and there are many different types of events you can organise.

When deciding what type of event to hold, consider the purpose of your event. Is your goal purely to fundraise, or are you also aiming to raise awareness? A great place to start is by visiting the website of the charity you have chosen to support. They may have event ideas, fundraising resources, and guidance to help you get started.

If you have decided to fundraise, good for you! Here are some tips for running a successful fundraising event.

Ask permission
Make sure you contact the charity you wish to fundraise for and get written permission to raise funds on their behalf. You may need a letter of authorisation from them so you can use their logo and promote your event as endorsed.

Make people want to attend
For your event to be successful, you want plenty of paying attendees. You need to show people why the cause matters, why their support will make a difference, and why your event is worth attending.

Check your eligibility for charity support
Sticky Tickets supports registered charities through its current rebate program. If you are a registered charity, Sticky Tickets will donate back 10% of the total charges for your event. This helps eligible charities raise more funds while using Sticky Tickets to manage their event ticketing.

Look for sponsors
Sponsors can be a great way to reduce costs and maximise the amount raised for your cause. Venue support, donated prizes, products, or services can all help make your event more successful. In return, sponsors will usually appreciate exposure, so consider acknowledging them at your venue, in your program, on your event page, and across social media.

Look for additional fundraising ideas at the event
There are many ways to raise extra funds during your event. You could include auctions, silent auctions, raffles, trivia questions, games, donation stations, or other activities that encourage guests to contribute.

Market your event
Marketing your event should be done early and consistently. Create a flyer, add it to your event page, and encourage volunteers, supporters, and attendees to share the event on social media. You may also be able to promote it through local media or ask local businesses to display your poster.

Thank everyone
Keep track of donations and remember to thank everyone who attended, donated, volunteered, or supported your event. This includes sponsors, who you can thank personally, on social media, and through event follow-up communications.

With good planning and enough time, you can run a successful fundraising event that raises much-needed funds for a great cause while creating an enjoyable experience for attendees who will want to support you again in the future.