Your Event Has a Competitor. It’s the Couch. Your event has entertainment, a good venue and a team working hard to make it happen. The couch has free parking. It also has no dress code, no queue and a very forgiving cancellation policy. That’s the competition sitting behind some of your unsold tickets. Someone can like your event, share the... View Article
Your Tickets Went Digital. Did the Rest of Your Event? The paper ticket had a pretty manageable job. Sit in someone’s pocket. Survive the trip to the venue. Get handed over at the door. Sometimes it also survived the washing machine. Sometimes it didn’t. Today, a ticket can live on a phone, sit in a digital wallet and be scanned... View Article
The couch is a serious competitor in winter. Not technically listed on your competitor analysis, sure, but it’s there. Add a blanket, rain tapping the window, a heater doing its best, and a half-finished series waiting on the TV, and suddenly your event has to work a little harder to get people out the door. That’s not a bad thing.... View Article
World Environment Day Events Shouldn’t Create More Work for Organisers The funny thing about planning a lower-waste event is that it can accidentally create… more stuff. More signs. More lists. More “just in case” printouts. More boxes under the trestle table. More people asking which bin the paper cup goes in while you’re trying to find the speaker’s microphone. Not... View Article
Pricing tickets for your event is a very difficult formula to work out, with many variables involved. You need to price your tickets so that they are affordable for attendees, however they also need to be priced so that the event is profitable for you. A great place to start in the process is to work out how much your... View Article
Although this may not be the most appealing thing to do when starting the planning process for your event, creating an event budget is essential. You need to know what the costs will be for your event before you can set the ticket price, and project revenue. If you do not have fancy software, a simple spreadsheet is fine! The... View Article
Technology has recently provided us with some great tools that allows virtual meetings to be held anywhere, on any device. Virtual meetings have many advantages- you can manage meetings effectively from wherever you are, it is more convenient, it increases efficiency as there is no down time for travel etc, and there is also a reduction in administrative costs. Whether... View Article
Your event proposal reflects you, your event planning business, and the services you provide. If you can’t get your proposal perfected, you may miss out on some great opportunities. Your tender should cover everything your client wants, with your own personal style. Make sure this is portrayed, both in the copy and the style. Here are some basic tips to... View Article
We all know that Facebook is HUGE, reaching billions of people each day and changing the face of marketing for businesses. It continues to be the winner of all social media sites, where people connect and share online, spending a significant amount of time. Not only is it a great place for friends to share experiences, it’s also fantastic for... View Article
Everyone wants to make money at their event and make their attendees happy, however no one wants to put attendees off by seeming to ‘push’ extra products or services at them- they can smell it a mile away! Upselling encourages attendees to purchase more expensive items, upgrades or add-ons, while cross-selling usually encourages attendees to buy a separate or complementary... View Article