Festival Season in Australia: Why It Feels Harder Than Ever If you’ve ever tried promoting an event in April, you probably already know… it’s crowded. Like, really crowded. One weekend you’ve got food festivals, the next it’s live music, then community events popping up everywhere. And somehow, they’re all chasing the same crowd. The funny thing is, people are still... View Article
Why EOFY Planning Actually Starts… Now Funny thing – most people treat EOFY like a June problem. It’s not. By the time June rolls around, the best venues are already locked in, inboxes are flooded with invites, and suddenly you’re not just planning an event, you’re fighting for attention. Late March, though? That’s where it quietly kicks off. Budgets start... View Article
Sydney Mardi Gras Events Worth Booking Before They Sell Out Sydney in February isn’t just warm – it’s electric. The streets sparkle, the music pulses, and everywhere you turn, someone’s strutting in sequins or painting their face in rainbow colours. The Sydney Gay and Lesbian Mardi Gras is more than a parade; it’s a full-blown festival that takes over the... View Article
Sticky Tickets has launched a powerful new email feature that lets organisers contact past attendees instantly helping Australian events boost engagement and ticket sales. Why Reaching Past Attendees Is One of the Smartest Event Moves Every successful event organiser knows this: finding a new audience is expensive, but re-engaging an existing one is efficient. In Australia’s competitive events landscape from... View Article
Australia’s events industry hit $13.1B in 2025–26 — here’s what you must change in 2026 Australia’s events space isn’t just “back”. It’s heaving. IBISWorld expects Event Promotion and Management Services in Australia to reach $13.1 billion by 2025–26. And when the whole category gets that big, it doesn’t simply mean more opportunity. It also means more competition, more noise, and... View Article
Kill the Queue: Festival POS Terminal Plays to Crush Peak-Season Lines We’ve seen the good festivals, the great festivals, and the ones where the bar line was longer than the headliner’s set list. The pattern is always the same: The difference usually isn’t the band, the weather, or the theme. It’s how well the festival POS and entry setup handle... View Article
Introducing “Gift Vouchers” Most people remember the experience, not the box it came in. Behavioural research at OUP Academic finds that experiential gifts create stronger satisfaction and even strengthen relationships – exactly the feeling people want at Christmas. Just as important, Australians now pay mostly with cards and digital wallets, so e-vouchers match how people already shop online – quick,... View Article