/ March 7, 2018

The Newsagency: creating successful live music events

Online ticketing platform

Alison Avron has run all her events for The Newsagency through Sticky Tickets for several years. The
Newsagency is an artist and community focused live performance venue in Annandale, Sydney. They host live music events often showcasing independent artists, and recently also branched out into cabaret and burlesque shows- basically renown for providing great entertainment!

Having run so many successful events over so many years, we asked Ali what factors she believes are important to the success of her events.

“I find there are a lot of things that really contribute to the overall success of an event. The most obvious thing to do is to engage with people.  It’s about creating, say, a Facebook event and communicating within that event to the people who have been invited and are interested. For example, you could include a video of rehearsals with the ticket link. Raising interest is really important. It’s not really enough to just post a ticket link and say
“Tickets selling fast. Book now!” (Especially if the reality is, they’re not!)”
Combining this with putting up posters at the venue and surrounding cafes/pubs, gig listings and getting a radio or street press interview can really help. I also think having a team of people is important too. If one person is responsible for publicity, someone with social media, the other could be responsible for communicating with the venue about tech requirements, another on scheduling rehearsals. Sharing the load makes it a lot easier and fun.


 How do you market your events?

We market our events through an e-newsletter that goes out every week and through our website. We
encourage artists to list their events on What’s On guides and we use Facebook, Instagram and Twitter to
share the link to Sticky Tickets and our event page.

Which Sticky Tickets features do you use the most?

HTML code and ticket link for websites/social media, daily reports and the CSV files for email addresses for our mailing list.

Do you ask for attendee feedback from your events?

We’re always open to feedback from our events but being a two person operation, it does get hard to
specifically ask for feedback among everything else we have to do to run our events.

How has your Sticky Tickets experience been?

I love Sticky Tickets. From 6 years ago when I started The Newsagency, they have been so supportive of my endeavours as an independent music venue. They are quick to answer any questions and are constantly improving their platform for users.

What do you have planned for the future?

More events. More artists. And fingers crossed, a licensed bar.


Ali is one of many event organisers successfully using Sticky Tickets, and we hope that her experience will benefit you with your events. We have many event organisers enjoying great success in many different areas, so for any questions you have please don’t hesitate to contact us and we’d be more than happy to help with answers, ideas and suggestions!


*Images provided by Stuart Spence

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