Your Event Has a Competitor. It’s the Couch. Your event has entertainment, a good venue and a team working hard to make it happen. The couch has free parking. It also has no dress code, no queue and a very forgiving cancellation policy. That’s the competition sitting behind some of your unsold tickets. Someone can like your event, share the... View Article
Your Tickets Went Digital. Did the Rest of Your Event? The paper ticket had a pretty manageable job. Sit in someone’s pocket. Survive the trip to the venue. Get handed over at the door. Sometimes it also survived the washing machine. Sometimes it didn’t. Today, a ticket can live on a phone, sit in a digital wallet and be scanned... View Article
You’ve published the event. The tickets are live. Now comes the familiar question: where will the next group of attendees come from? Most organisers immediately turn to social media, paid ads or local community groups. Those channels matter, but there’s another audience sitting much closer to home—people who have already bought a ticket from you. They know your organisation. They’ve... View Article
There are only so many socks, barbecue tools and coffee mugs one family can give Dad. An event offers something rather different. Time together. A meal nobody at the table had to prepare. An afternoon of live music. A barbecue where somebody else handles the dishes which, frankly, may be the strongest selling point of all. In Australia, Father’s Day... View Article
Why World Music Day Is a Big Moment for Local Gigs World Music Day, also known as Make Music Day, lands on 21 June each year. It started in France as Fête de la Musique and has grown into a global celebration of music in venues, parks, schools, streets and community spaces. For Australian organisers, it’s a good June hook... View Article
The couch is a serious competitor in winter. Not technically listed on your competitor analysis, sure, but it’s there. Add a blanket, rain tapping the window, a heater doing its best, and a half-finished series waiting on the TV, and suddenly your event has to work a little harder to get people out the door. That’s not a bad thing.... View Article
We all know that Facebook is HUGE, reaching billions of people each day and changing the face of marketing for businesses. It continues to be the winner of all social media sites, where people connect and share online, spending a significant amount of time. Not only is it a great place for friends to share experiences, it’s also fantastic for... View Article
Everyone wants to make money at their event and make their attendees happy, however no one wants to put attendees off by seeming to ‘push’ extra products or services at them- they can smell it a mile away! Upselling encourages attendees to purchase more expensive items, upgrades or add-ons, while cross-selling usually encourages attendees to buy a separate or complementary... View Article
Holding a charity event is not only a great way to fundraise and raise awareness for your cause, but if done properly it can also be a fantastic way to widen your support base and reach new audiences. The first step in planning your charity event is always to define the purpose- this will allow you to work backwards from... View Article
If you feel as though you need to work on your writing skills, you are not alone. To write compelling copy for your event is a skill which needs to be constantly honed and adjusted according to feedback and results. Good copy has to be clear and concise, easily understood and read, and it must also compel your readers to... View Article