Your Event Has a Competitor. It’s the Couch. Your event has entertainment, a good venue and a team working hard to make it happen. The couch has free parking. It also has no dress code, no queue and a very forgiving cancellation policy. That’s the competition sitting behind some of your unsold tickets. Someone can like your event, share the... View Article
There are only so many socks, barbecue tools and coffee mugs one family can give Dad. An event offers something rather different. Time together. A meal nobody at the table had to prepare. An afternoon of live music. A barbecue where somebody else handles the dishes which, frankly, may be the strongest selling point of all. In Australia, Father’s Day... View Article
Why World Music Day Is a Big Moment for Local Gigs World Music Day, also known as Make Music Day, lands on 21 June each year. It started in France as Fête de la Musique and has grown into a global celebration of music in venues, parks, schools, streets and community spaces. For Australian organisers, it’s a good June hook... View Article
If you feel as though you need to work on your writing skills, you are not alone. To write compelling copy for your event is a skill which needs to be constantly honed and adjusted according to feedback and results. Good copy has to be clear and concise, easily understood and read, and it must also compel your readers to... View Article
Do you feel as though you keep providing the same old content in your events and/or webinars and it’s getting old? It no doubt took you a long time to originally come up with that content, so it is a waste just to get rid of it, particularly if there is some good stuff in there! Here are some tips... View Article
With the presence of social media and sites such as YouTube, attendees no longer need to go to a conference to become more knowledgeable. Content is now very simple to access, and can be inexpensive and convenient-especially if you are watching online. Events these days therefore are not so much about increasing knowledge, but about increasing participation and interaction among... View Article