If you feel as though you need to work on your writing skills, you are not alone. To write compelling copy for your event is a skill which needs to be constantly honed and adjusted according to feedback and results. Good copy has to be clear and concise, easily understood and read, and it must also compel your readers to... View Article
Do you feel as though you keep providing the same old content in your events and/or webinars and it’s getting old? It no doubt took you a long time to originally come up with that content, so it is a waste just to get rid of it, particularly if there is some good stuff in there! Here are some tips... View Article
With the presence of social media and sites such as YouTube, attendees no longer need to go to a conference to become more knowledgeable. Content is now very simple to access, and can be inexpensive and convenient-especially if you are watching online. Events these days therefore are not so much about increasing knowledge, but about increasing participation and interaction among... View Article