“Come along and meet new people.” For some people, that sounds great. For others, it sounds like two hours of wondering where to stand. Now try a different invitation: “Learn to make dumplings. Beginners welcome. Come on your own or bring a friend.” There’s something to do. Something to talk about. And a reason to attend even if you don’t... View Article
Your Event Has a Competitor. It’s the Couch. Your event has entertainment, a good venue and a team working hard to make it happen. The couch has free parking. It also has no dress code, no queue and a very forgiving cancellation policy. That’s the competition sitting behind some of your unsold tickets. Someone can like your event, share the... View Article
NRL Finals season can turn an ordinary weekend at the club into one of the busiest nights on the calendar. The screen gets bigger. Tables fill faster. Members bring friends. Dining, bars and function spaces become busier, while staff suddenly need to manage reserved tickets, member pricing, walk-up sales, guest lists and hundreds of arrivals within the same short window.... View Article
Why World Music Day Is a Big Moment for Local Gigs World Music Day, also known as Make Music Day, lands on 21 June each year. It started in France as Fête de la Musique and has grown into a global celebration of music in venues, parks, schools, streets and community spaces. For Australian organisers, it’s a good June hook... View Article
The couch is a serious competitor in winter. Not technically listed on your competitor analysis, sure, but it’s there. Add a blanket, rain tapping the window, a heater doing its best, and a half-finished series waiting on the TV, and suddenly your event has to work a little harder to get people out the door. That’s not a bad thing.... View Article
World Environment Day Events Shouldn’t Create More Work for Organisers The funny thing about planning a lower-waste event is that it can accidentally create… more stuff. More signs. More lists. More “just in case” printouts. More boxes under the trestle table. More people asking which bin the paper cup goes in while you’re trying to find the speaker’s microphone. Not... View Article
Festival Season in Australia: Why It Feels Harder Than Ever If you’ve ever tried promoting an event in April, you probably already know… it’s crowded. Like, really crowded. One weekend you’ve got food festivals, the next it’s live music, then community events popping up everywhere. And somehow, they’re all chasing the same crowd. The funny thing is, people are still... View Article
We recently had the pleasure of sitting down with Mitchell Reese, the Artistic Director and CEO of Curious Legends, to explore their inspiring journey. Renowned for large-scale outdoor performances, roving entertainment, and community workshops, they bring stories to life in a way that sparks wonder in both children and adults alike. Let’s dive into our conversation with Mitchell to understand... View Article
Although this may not be the most appealing thing to do when starting the planning process for your event, creating an event budget is essential. You need to know what the costs will be for your event before you can set the ticket price, and project revenue. If you do not have fancy software, a simple spreadsheet is fine! The... View Article
Gathering data about your attendees gives you the opportunity to further engage them, provide them with a better experience at your event, and guide you in planning future events. The event registration process is a great time to gather information and get to know your attendees better, so make sure you carefully work out the information that is going to... View Article