Marketing Articles

How to Write Compelling Copy for Your Event

  If you feel as though you need to work on your writing skills, you are not alone. Coming up with compelling copy is a skill which needs to be constantly honed and adjusted according to feedback and results. Good copy has to be clear and concise, easily understood and read, and it must also compel your readers to action!... View Article

How Instagram Can Help Your Event

“A picture says a thousand words.”   This is so true, and a large reason why Instagram is a great platform to use for promoting your event. Instagram has a simple interface, is a great way to tell your story through images, and its engagement rate can be up to three times higher than other social media platforms. Also, if... View Article

Increase Your Ticket Sales!

It would be nice if holding an event was as easy as listing your event on Sticky Tickets within minutes, and sitting back to wait for the ticket sales to roll in… Unfortunately however, it is not that easy (listing your event is though!) Running a successful event requires planning, hard work and resourcefulness (OK… and a great ticketing provider),... View Article

How to Customise Your Event URL

Every Sticky Tickets event you create will have its own unique URL. Even if you make your event ‘Public’ and therefore searchable on the Sticky Tickets website, you might still like to provide your URL on your invitations and marketing materials. If your event is set to ‘Private’, it won’t be searchable on our site or the web, so you... View Article

Increasing Ticket Sales with Promotional Codes

Encouraging people to purchase tickets to your event can always cause a fair amount of stress, however one way to create an incentive to purchase tickets is through discount/promotional codes. Studies have shown that many people will make a purchase that wasn’t necessarily planned, based on a promotional code- it is a fact of life that people are heavily influenced... View Article

How to Use Social Media to Promote Your Event

Social media is a great, cost effective way to attract new customers to your event, increase ticket sales and build customer loyalty for future events. Social networks provide an ideal platform to reach all kinds of target groups and to build up a network of customers. Here are 10 useful tips for using social media to promote your event: 1.... View Article

Increase Your Ticket Sales in January!

Depending on your event, ticket sales can be slow in January. People are tired and broke from celebrating, and lack enthusiasm. Here are a few ideas which can help kick start sales, and get the year started off right! Reward regular ticket purchasers- If you hold events regularly, you should have regular supporters, and you can entice them to come... View Article

Increase Your Customer Referrals

Here are some quick tips on how you can boost your customer referrals… · Identify the right social network. Each one has a different target audience, so you will need to adapt your tactics to suit each. · Ask for referrals. Most consumers say that recommendations coming from their trusted resources will cause them to pay more attention. Ask your... View Article